Dunman
Jenni
Lead from your light, not your limits.
Leadership Mentor for Established Founders and CEOs
You've built something real - the business, the reputation, the results. But somewhere between scaling and succeeding, it got heavy. Maybe you're making every big call alone, second-guessing decisions you'd once have made without blinking, or quietly wondering if this is supposed to feel this hard. The reality is, it can be a struggle to lead with clarity when you're the one holding everything together. Stepping into your next level, with less chaos and more intention, doesn't have to mean doing more. It means finally being in the right room.
I help high-performing founders trade chaos for clarity and build their next chapter without losing themselves in the process.
as seen in
as seen in
Scale With Someone Who's Done It
Work with Jenni
You didn't get here by accident. You built it with grit, clarity and a refusal to settle. What you need now isn't more hustle or another generic programme. You need a room, a framework and a mentor who's scaled and led at your level.
The Membership
The Auré Society
A 12-month, invitation-only circle for established CEOs and founders who want to scale with calm confidence, not chaos. Four immersive in-person days, private dinners, monthly online calls, roundtable discussions, guest experts and a vetted community of peers who understand the weight of leadership. Everything confidential by design.
jenni on your stage
Keynote Speaking
Success psychology is the ethos behind everything I teach: how established founders scale from calm authority. Delivering keynotes on why capability stops scaling, where the bottleneck is hiding and the four shifts of The AURÉ Way - Aspire, Uplift, Reset, Elevate - that move a leader from running the business to leading it.
Founder, Speaker and mentor helping established CEOs lead with quiet power.
I'm Jenni Dunman
A former Detective Sergeant turned national franchise CEO and angel investor, I built Daisy First Aid while raising three children and working four days a week, proving success doesn't have to come with sacrifice. I refused to follow the old rules of business that glorify burnout. Today, I help founders who have built something brilliant lead with more clarity, structure and ease, without losing themselves along the way.
My approach is simple…
Scale without sacrifice.
You didn't get here by accident. You built your business with grit, clarity and a refusal to settle. What you need now isn't more hustle or another generic programme. You need a room, a framework and a mentor who's scaled and led at your level.
Free download:
The AURÉ Way: Four Shifts for Founders
The AURÉ Way: Four Shifts for Founders - a short, practical guide for founders done running their business on adrenaline. Four shifts: Aspire, Uplift, Reset, Elevate. Drawn from my success psychology framework.
Kind Words
Jenni has been there, seen it, done it.
"Who wants a mentor who hasn't actually run a business beyond their own mentoring? Jenni has. She built Daisy First Aid into a national network whilst raising her family."
Nigel Apperley
a few
"Jenni is inspirational, supportive and genuinely kind. She takes time to listen, understand and offer exactly the clarity you need - without theatrics or hype."
Julie Rayson
Jenni is truly, one in a million!
A truly inspirational franchise leader.
"Jenni pioneered a successful franchise model and empowered a nationwide network of women in business. Her leadership is considered, grounded and unforgettable."
Dr Hani Armstrong
The Podcast
Weekly episodes
PODCAST launching soon
Frontline to boardroom
Welcome to the Lead From Your Light Podcast - Where I talk about frontline tactics that actually scale in business, plus honest conversations with CEOs who've built something remarkable and stayed grounded while doing it. Launching soon.
Where frontline tactics meet success psychology.
Reading the Room: Tactical Communication for Modern CEOs
5 October
Lead From Your Light
Reading the Room: Tactical Communication for Modern CEOs
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Situational Awareness: How to See What Your Team Is Missing
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IIMARCH for Business: A Police Planning Framework You Can Use
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Grab my new book
'The remote is in your hands' is my practical, dip-in guide to taking back control of your thoughts, your energy and your life. A no-nonsense companion with simple tools to reset your mindset, raise your standards and move forward with clarity, confidence and intention. Designed to dip in and out of whenever you need it.
Quick Links
Explore the Society
A curated look inside The Auré Society, the four pillars and what membership actually looks like across a year.
The Book
'The remote is in your hands' is my practical guide to taking back control of your thoughts, your energy and your life.
The Podcast for CEOs
Real conversations about leadership and scaling. Lessons from the frontline, translated for business founders.
Built for real leaders
Lead a business that grows, even when you're not in it.
You don't need another 12-step framework or a louder morning routine. You need the right room, the right systems and the right mentor, matched to the chapter you're actually in. Inside Auré, we work on the decisions, structures and standards that make your next level feel lighter, not heavier, so growth finally feels like what you built it for.
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Lead From Your Light Launches Soon
Real conversations about what it actually takes to scale. Strategy that works. Psychology that matters. Lessons from someone who's led under pressure and built at every level.
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Be The First To Know When I Launch
A practical, dip-in guide to taking back control of your thoughts, your energy and your life. Simple tools to reset your mindset, raise your standards and move forward with clarity.
